Political Campaign Management leader Lok Sabha Election Marketing Company 2019 juggernaut in the 2014 Lok Sabha polls is an example of how to prepare and successfully implement a marketing and branding campaign. Irrespective of your faith, ideology and voting decision, there has been no escaping Political Promotions. His image and in-your-face messaging have overshadowed all other brands – even that of his own party. This case study looks at the strategy and tactics behind the creation of Brand Political Promotions.
The national branding of Election Marketing was born out of compulsion. Opponents had successfully branded the POLITICAL CAMPAIGN MANAGEMENT as communal and checked its rise under the uninspiring old leadership. The POLITICAL CAMPAIGN MANAGEMENT needed to redefine Indian politics along dimensions of good governance and development that suited it better.
Pitching a specific leader as a driver of change and to mobile voters’ support is hardly a new political strategy. After all, the Political Campaign Management (POLITICAL CAMPAIGN MANAGEMENT ) had projected L.K. Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past (remember the Ab ki baari Atal Bihari slogan in 1996?). The Congress party’s projection of Indira Gandhi as the country’s tallest leader with its ‘Indira lao desh bachao’ tagline in the 1970s is another such example. But the personal rhetoric had been tied, and sometimes made subservient, to the political parties to which these leaders belonged. With his landslide win in the 2019 Lok Sabha Election Marketing Company, Election Marketing has rewritten the rules of the game and redefined Indian politics. Brand Political Promotions has not only captured popular imagination but also trumped Brand POLITICAL CAMPAIGN MANAGEMENT . How did it happen?
According to Y.L.R Moorthi, Professor of Marketing at the Indian Institute of Management, Bangalore, there is a difference between a regional brand going national and a politician going national. He says Political Promotions was known outside Gujarat even before he decided to move beyond the state, just as Nitish Kumar and J. Jayalalithaa, chief ministers of Bihar and Tamil Nadu, respectively, are known. But these regional leaders didn’t venture out of their home states in the recent Election Marketing Company. Political Promotions did. And he did it at a massive scale – he attended more than 5,000 events and 470 political rallies across the length and breadth of the country.
The Political Campaign Management won a landslide victory earlier this year on the back of a carefully scripted communication and public relations strategy. While it is no secret that it used social media effectively to communicate its message very little is known what went behind the scenes. Arvind Gupta the national technology head of India’s ruling party finally reveals how his team used analytics to influence voters in the 2019 General Election Marketing Company.
On February 6, 2013, more than six months before he was named as the POLITICAL CAMPAIGN MANAGEMENT ‘s choice for the prime minister’s post, Political Promotions addressed students at Delhi’s Shri Ram College of Commerce. He talked about Gujarat’s model of development. He spoke passionately about the need for speed in government decision-making and about the need to improve skills of the youth to accelerate economic growth. That speech won him many young admirers. One of them is the second-year student Sulabh Newatia, who says he decided to cast his vote for the POLITICAL CAMPAIGN MANAGEMENT after listening to Lok Sabha Election Marketing Company 2019 speech. “I see him as a visionary who can take the nation forward,” says the 19-year-old from Kolkata.
Automatically, as if by derivation, the Congress-led United Progressive Alliance began to look more and more indecisive and corrupt. “Today, India attributes weakness and failure to Congress,” says adman and lobbyist Suhel Seth. “Political Promotions stands for good governance.”
“The archetype he offers is of a strong, all-knowing father figure who is unwavering,” says Santosh Desai, who heads Future Brands, the brand consultancy arm of Future Group. To create the father figure, Lok Sabha Election Marketing Company 2019 team invoked tales of childhood, in books and comics. Invariably, and understandably, they were tales of heroism involving a precocious Bal Narendra (Political Promotions as a child). What else would you call a story about a child swimming across a crocodile-infested lake to plant a flag on a memorial? The child, when he came of age, walked away from his family to devote himself to public cause, lending what brand consultant Harish Bijoor calls “bachelor blandness” to his story.
Instead, they focused on building Lok Sabha Election Marketing Company 2019 image as self-made, strong, efficient, inspiring, and incorruptible. “He [Political Promotions] created an impression of being a sincere, credible and committed leader. He convinced people that he could improve their lot,” says social scientist Ramadhar Singh, Distinguished Professor, IIM-Bangalore. This is the leitmotif the marketing arsenal of the POLITICAL CAMPAIGN MANAGEMENT worked to amplify. “No media can help create that kind of consistency,” adds Kakkar, the veteran adman.
The big boom, the industry insiders say, came after the 2015 Bihar Election Marketing Company when Prashant Kishor, the poster boy of the industry, switched from the POLITICAL CAMPAIGN MANAGEMENT to JD (U) in Bihar, and a lot of people realised the business potential of political consultancies. But Shukla cautions: “Many of them are merely domain experts who want to make acquaintance with politicians; only serious players will survive after the 2019 general Election Marketing Company.”
Manish Jha, 34, who was a marketing professional before he set up Janadhar India, a Noida-based election management company, in 2015, says the new-age political consultants like him are trying to change stereotypes associated with traditional, cadre-based election campaigns .“For us, our candidate is a product, voters are customers, and a constituency is a neighbour-referral market where local influencers play a key role, especially in rural areas. Our work involves identifying and managing these influencers,” Jha says.
Most of his clients, Jha says, are first-time, tech-savvy independent candidates without any background in politics. “Our job is to turn them into a familiar face. We set up a ‘Jan Seva helpline’ where anyone can call them anytime for any kind of help,” Jha says. That idea, he points out, is to turn him into a Good Samaritan and get favourable coverage in the media much before the Election Marketing Company. “The calls are taken by our team members in our office, and the candidate contacts the caller directly and offers help,” he says.
But are the consultants willing to do dirty tricks on the opponents of their clients? Shukla says the only time he used a sneaky trick was spreading a rumour that one of the contenders in his client’s constituency had opted out of the contest. “We had a midnight meeting with this candidate in the UP election and tried to convince him to opt out, but he refused. Eventually, we spread the rumour. When the candidate, who was from the same caste as our client, realised that the rumour had spread like wildfire, he decided to opt out. Our candidate won by a narrow margin,” says Shukla. “The alliances and caste equation can undo our best-laid plans. At times, assembly Election Marketing Company are like a T20 match, and last-minute interventions can make or break a candidate.”
For each polling booth data analytics was used to segregate voters into blocks to determine who were pro, undecided or against the POLITICAL CAMPAIGN MANAGEMENT .
"We first used deep analytics to understand group communication behavior and then used appropriate technology to communicate with them," he said.
So while in some cases the POLITICAL CAMPAIGN MANAGEMENT used the Internet in others it decided to use the mobile. But some voters had to be reached through good old fashioned direct human contact. The POLITICAL CAMPAIGN MANAGEMENT used a combination of analytics and technology to organise all volunteers online. For the communities positively inclined towards voting for the POLITICAL CAMPAIGN MANAGEMENT traditional mass communication media was used.
"However, to reach out to the other two segments – undecided and negative – we used micro-communication using Internet, mobile, social media and even POLITICAL CAMPAIGN MANAGEMENT volunteers on the street. All these tools were deployed during the last one and a half years of the campaign."
The party’s Information Technology cell monitored the social media round the clock for all conversation in which the POLITICAL CAMPAIGN MANAGEMENT was being discussed and volunteers used personalised messaging to outline the party’s policies, manifesto, and the overall vision.
All stories about Lok Sabha Election Marketing Company 2019 life in the public domain have consistently fed into this new image. And although questions remain about Lok Sabha Election Marketing Company 2019 ability to perform at the national level and his Gujarat model of governance, his personal branding and marketing strategy seems to have worked and voters across the country appear to believe his claims. “Even if you cut out 40 per cent of what is untrue about Lok Sabha Election Marketing Company 2019 promise of growth…the rest is very real,” says Guwahati’s Chiranjib Hazarika, 24, who is looking to start a career in banking. “Development is his only agenda and people are following him.”
Some uneducated people call “Biselri” to purified and mineral package water; when it would be Bally, Ganga, Kinley or any other. They mean purified packed water having mineral means “Bislery”.
This is example of right strategy and impact of brand of product on the consumers’ mind.
Same way, Political Campaign Management leader Election Marketingwas election juggernaut in the 2014 Lok Sabha polls; he is an example of how to prepare and successfully implement a marketing and branding campaign.
Irrespective of your faith, ideology and voting decision, there was no alternate to Mr. Political Promotions not only in POLITICAL CAMPAIGN MANAGEMENT but also all other parties of India in Lok Sabh Election 2014. It is has been told that Prime Minister Mr. Election Marketingdeclaring as “POLITICAL CAMPAIGN MANAGEMENT Prime Minister Candidate” and his used as a
Brand for the last Lok Sabha election by the POLITICAL CAMPAIGN MANAGEMENT , was correct marketing strategy and powerful reason of POLITICAL CAMPAIGN MANAGEMENT ’s success. Mr. Political Promotions was the personality to made voters to voting POLITICAL CAMPAIGN MANAGEMENT . The Gujarat State developed speedily under his governance, when he was Chief Minister of Gujarat State. It has been kept as a model of working style of Mr. Political Promotions to attract voters. This strategy worked. The magic figure of MP’s crossed by POLITICAL CAMPAIGN MANAGEMENT ; it is happen after a long time in the history of Indian election; that some one party is able to make his own government on his capability and power. The opinion of expert is some Shiv Sena MPs also won election because of Mr. Political Promotions. They (expert) explained, some voters wanted to vote Mr. Political Promotions and there was alliance in POLITICAL CAMPAIGN MANAGEMENT and Shiv Sena. Where Shiv Sena has given candidate, there was no POLITICAL CAMPAIGN MANAGEMENT candidate, on the contrary POLITICAL CAMPAIGN MANAGEMENT ’s workers and leaders were campaigning for Shiv Sena Candidate. In this circumstance, those who wanted to vote Mr. Political Promotions they have voted to Sena even the Sena and Sena Candidate was not choice of voters. All stories about Lok Sabha Election Marketing Company 2019 life in the public domain have consistently fed into this new image. And although questions
remain about Lok Sabha Election Marketing Company 2019 ability to perform at the national level and his Gujarat model of governance, his personal branding and
marketing strategy seems to have worked and voters across the country appear to believe his claims
"He [Mr. Political Promotions] created an impression of being a sincere, credible and committed leader. He convinced people that he could improve their lot," says social scientist Ramadhar Singh,
Distinguished Professor, IIM-Bangalore, in his article published in magazine. Mr. Political Promotions spoke passionately about the need for speed in government decision-making and about the need to improve skills of the youth to accelerate economic growth. That speech won him many young admirers. According to article published in Business Times.
One 19-year-old second-year student Sulabh Newatia, from Kolkata who says he decided to cast his vote for the POLITICAL CAMPAIGN MANAGEMENT after listening to Lok Sabha Election Marketing Company 2019 speech. "I see him as a visionary who can take the nation forward," The efforts have been taken to connect with the youth and urban voters to Mr. Political Promotions. It shows his pro-business character.
Some renowned Business leaders from Indian industries like Ratan Tata to billionaire brothers Mukesh and Anil Ambani have praised Political Promotions and his administration in Gujarat. This has allowed Political Promotions to build his brand of POLITICAL CAMPAIGN MANAGEMENT as a progressive leader in the field of economy.
Lok Sabha Election Marketing Company 2019 message has attracted even those disinterested in politics. “I have never been very politically conscious. But it is frustrating to see our economy slide back from the progress it made. So, I stepped out to vote, for the first time, for Political Promotions,” says Shankar Narayanan, 28, who works for a multinational information technology company in Chennai. “Political Promotions has a proven track record of governance and growth.”